| STRENGTHS – Oatly brand recognition – Competing Oat Milk Brands have not created Oat Milk cheese yet – 30+ years of experience in the Oat Milk industry | WEAKNESSES – Customer skepticism towards trying Oat Milk based cheese – Lack of an existing Oat Milk cheese market, having to build this market from the ground up – Ability to convert curtain Dairy Cheese customers to Oat Milk Cheese |
| OPPORTUNITIES – Enter a market that is relatively new to Oat Milk brands – Excite loyal consumers with a new product – Capitalize in a market where Oatly is already familiar to consumers | THREATS – Competing oat milk brands – Existing Dairy cheese brands will maintain their popularity – A difficult, expensive campaign needed to create |