WHO: The target audience that we are trying to reach with this campaign is young professionals in Los Anglees ages 20-34 working full-time jobs with the news outlet ‘Los Angeles Times.’
WHY: To innovate the Oat Milk market with a new product that fans will be sure to use.
GOAL: Create more accessible, lactose-intolerant options for Cheese within this given market.
TASK: To develop a brand new Oat Milk-based Cheese.
WHERE: This campaign will be features via Instagram as well as OOO advertisements. The advertisement spaces are picked out very particularly in order to be near the parners of the Oatly brand.
TAGLINE: The Oatly Way.