FOR IMMEDIATE RELEASE
Oatly surprises their fans with brand-new oat-milk based cheese
Oatly is embracing a brand new version of cheese created with their very own signature Oat Milk product.
LOS ANGELES — March 27, 2024 — For the first-time ever, Oatly is releasing their very own brand of Oat Milk Cheese. Fans of the Oatly brand should head to their local grocery store and try the new product crafted by Oatly specialists.
Back in 1994, when Oatly was created by Rickard Öste and Björn Öste, there were hardly any Oat drinks at all. Now, fast forward to 2024, there is a plethora of Oat milk- based beverages, as well as varying brands of Oat milk. Remaining innovative and passionate about Oat-based products, Oatly specially curated this brand new Oat Milk cheese.
The product itself is versatile and applicable to all varying types of meals. Ranging from mac n cheese, sandwiches, salads–just about any meal that you put cheese into–you can use this newly created Oatly cheese. This cheese is the perfect addition to quick and easy dinners, date nights, and charcuterie boards with your friends and family.
“This new product is revolutionary and we are extremely excited to share it with our Oatly family,” said CEO Jean-Cristophe Flatin. “This product is the first of its kind, we hope to start the conversation and create a space for even more sustainability by introducing our Oatly cheese.”
Brand new to the market and the first of its kind, Oatly is excited to share this ambitious journey with their loyal customers.
On launch day, all participating grocery stores will feature an Oatly display containing free samples of their brand new Oat Milk cheese. This will be part of the exclusive launch of this product, so be sure to come try Oat Milk cheese before it sells out everywhere!
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About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
Media Contact: Tiana Perez
Email: tianaper@usc.edu
Phone Number: 661-917-4508