Presented below is a fictional campaign between the makeup brand, Urban Decay, and the film franchise, Clueless.
Mock Instagram Photo to post promoting the collaboration.This is a low res image of a photo that can be used to tease the campaign. Inspired by 90’s composition notebooks and cute doodles & drawings, this photo would be posted on @urbandecaycosmetics Instagram as a teaser to the collaboration. The Clueless CD is an easter egg at what the collaboration could be, leaving Urban Decay fans to guess what this next collaboration will entail.
Choosing to collaborate with this film would mean collaborating with a film that “grossed $56.1 million in the United States, received positive reviews from critics, developed a cult following, and is considered to be one of the best teen films of all time”
A fun, bubbly, pop-inspired image that displays Urban Decay and Clueless prominently.This image would be used in Sephora windows, Sephora storefronts, and within Urban Decay displays in-stores. While this image is also suitable online, it’This image would be used in Sephora windows, Sephora storefronts, and within Urban Decay displays in-stores. While this image is also suitable online, it’s primary purpose is to capture the attention of consumers in-person with it’s bright imagery.
The target audience for Urban Decay is women between the ages of 15-40. This target audience is broad and can be reached via multiple vessels within the makeup industry.
Urban Decay x Clueless lip products poster
Originally released in 1995…
CLUELESS IS THE PERFECT FRANCHISE TO UTILIZE THIS SUMMER. just ahead of the 30th anniversary, clueless has become a timeless classic that is rewatched by fans every summer!
This poster displays one potential campaign between Urban Decay and Clueless and that is with lip products. While Urban Decay is famously known as a makeup brand, by attaching a franchise such as Clueless to the mix, there could be a renewed popularity for the brand. Alternatively, there should be new and exclusive Clueless themed items for fans to purchase.
A regular, beachy-themed content post for Instagram. In the midst of the Clueless collaboration, it will still be safe and good business practice to have non-themed content being pushed out as well.This photo will be posted alongside the Clueless themed collaboration, as it is in line with the summer season and still promotes Urban Decay’This photo will be posted alongside the Clueless themed collaboration, as it is in line with the summer season and still promotes Urban Decay’s brand.A fun, teaser-like image to be posted on Instagram.Before the collaboration is officially available to purchase, this image is used to gain traction, popularity, and awareness for the collaboration to come.Example bus bench advertisement.Sample billboard advertisement.
Both the bus bench and billboard advertisements will be the same to ensure that they’re both eye-catching, visible to see when on the go, and don’t give away each and every detail in relation to the collaboration. Since Clueless came out in theaters in the 90s, consumers can assume that these advertisements cannot be for the film but must be for something else. The subtlety of the Urban Decay logo in the upper left-hand corner leaves the imagination up to the consumer as to what this collaboration could entail.
